Pengaruh International Brand Image Dan Atribut Produk Terhadap Keputusan Pembelian (Survei Terhadap Pengguna Produk Kosmetik Maybelline Di Mahasiswi Universitas Brawijaya)

The purpose of this research was to understand the effect of International brand image and product attribute toward purchase decision. This type of research used explanatory research., with a quantitative approach . The sample in this study amounts 102 people . Data were analyzed using multiple linear regression analysis. These results indicated that the International brand image and product attributes were together influence the purchase descision against Maybelline products. Exogenous variables used in this study was International brand image, product attributes and an endogenous variables in this study was purchase decision. The result of this study indicated that the coeficient of determination (R2) was 0,531. It meant that 53,1% variabel purchase decision were influenced by the independent variabel, namely International brand image and product attributes. These results indicated that the International brand image and product attributes were together influence the purchase descision. The other results pointed out that the International brand image and product attributes were partially influence on purchase decision. Maybelline is expected to maintain and improve service to the International brand image and product attributes because it has a dominant influence in influencing purchasing decisions, among which to increase the types of products both in terms of packaging and color choices of Maybelline products that will increase the purchase decision

Pengaruh Penerapan Layanan Bimbingan Kelompok Teknik Role-Playing terhadap Perilaku Solidaritas Siswa dalam Menolong Teman

Permasalahan dalam penelitian ini adalah: Ada pengaruh penerapan Layanan Bimbingan Kelompok Teknik Role-Playing Terhadap Perilaku Solidaritas Siswa Dalam Menolong Teman. Sedangkan Tujuan penelitian ini adalah “Untuk mengetahui Pengaruh Penerapan Bimbingan Kelompok Teknik Role-Playing Terhadap Perilaku Solidaritas Siswa Dalam Menolong Teman di SMA Negeri 1 Rantau Utara. Jenis penelitian ini adalah penelitian eksperimen. Subjek penelitian ini adalah siswa kelas X IPS 1 SMA Negeri 1 Rantau Utara yang berjumlah 8 orang. Instrumen yang digunakan adalah angket untuk di olah data tentang perilaku solidaritas siswa dalam menolong teman yang sebelumnya diuji cobakan untuk mengetahui validitas dan reliabilitas angket. Dari 41 item angket yang disebarkan ada 36 item yang valid dan 5 item yang tidak valid, yaitu soal no. 20, 22, 27, 29, dan 32. Jadi soal yang diberikan terhadap 8 sampel berjumlah 36 item.teknik analisis data mengunakan uji wilcoxon. Dari hasil penelitian menunjukkan bahwa adanya pengaruh layanan bimbingan kelompok teknik role-playing di peroleh data pre-test perilaku solidaritas siswa dalam menolong teman rata-rata 64.6 dan rata-rata post-test perilaku solidaritas siswa dalam menolong teman adalah sebesar 123.3, dan terdapat peningkatan internal perilaku solidaritas siswa senilai 30,27%. Hal ini dapat dilihat dari hasil perhitungan uji tanda wilcoxon yang menunjukkan bahwa pada taraf signifikan hasil perhitungan post-test 5% Jhitung < J(0<6)serta Zhitung (-2,45) < Ztabel (-1,96). Sehingga perilaku solidaritas dalam menolong teman yang mendapatkan bimbingan kelompok teknik role-playing lebih tinggi dari pada sebelum di lakukan bimbingan kelompok role-playing artinya dapat diterim

Spatial and Temporal Habitat Use of an Asian Elephant in Sumatra

Increasingly, habitat fragmentation caused by agricultural and human development has forced Sumatran elephants into relatively small areas, but there is little information on how elephants use these areas and thus, how habitats can be managed to sustain elephants in the future. Using a Global Positioning System (GPS) collar and a land cover map developed from TM imagery, we identified the habitats used by a wild adult female elephant (Elephas maximus sumatranus) in the Seblat Elephant Conservation Center, Bengkulu Province, Sumatra during 2007–2008. The marked elephant (and presumably her 40–60 herd mates) used a home range that contained more than expected medium canopy and open canopy land cover. Further, within the home range, closed canopy forests were used more during the day than at night. When elephants were in closed canopy forests they were most often near the forest edge vs. in the forest interior. Effective elephant conservation strategies in Sumatra need to focus on forest restoration of cleared areas and providing a forest matrix that includes various canopy types

Analisis Penerapan dan Usulan Perbaikan Sistem Manajemen Keselamatan dan Kesehatan Kerja di PT Etowa Packaging Indonesia

Penelitian ini bertujuan untuk menjelaskan tentang analisis penerapan sistem manajemen keselamatan dan kesehatan kerja di PT Etowa Packaging Indonesia dan usulan perbaikan sistem manajemen keselamatan dan kesehatan kerja di PT Etowa Packaging Indonesia. Teknik mengumpulkan data dengan wawancara kepada pihak yang bersangkutan tentang keselamatan dan kesehatan kerja. Metode analisis data dalam penelitian ini adalah analisis deskriptif kualitatif dengan memakai metode hirarc. Berdasarkan penelitian ini bahwa diketahui  cara untuk mengidentifikasi bahaya, cara untuk penilaian risiko, dan cara untuk pengendalian risiko

The Effect of Marketing Mix on Loyalty Through Customer Satisfaction in PT. Merck Tbk Cabang Medan

This study aims to find the effect of marketing mix, which consists of product, price, promotion, and place, on loyalty through customer satisfaction in PT. Merck, Tbk cabang Medan. The determining sampling technique is purposive sampling method. The number of samples is 60 respondents, gathered from the pharmacies that transact in Anugrah Pharmindo Lestari distributor with the most percentage or distribution. The data were conducted through questionnaire and the data analysis is performed by using path analysis. The result of the study shows marketing mix, which consists of product, price, promotion, and place, and is simultaneously and significantly affecting customer satisfaction. Customer satisfaction is significantly affecting loyalty. Lastly, marketing mix, which consists of product, price, promotion, and place, is simultaneously and significantly affecting loyalty. The result also shows that product and price are the most dominant variable in affecting loyalty.     Keywords: marketing mix, product, price, promotion, place, satisfaction, loyalt

Analysis of Development Strategy of Bio-fertilizer Market

This study was aimed to analyze the marketing strategy of bio-fertilizers based on product excellence, identifying attributes that affect consumers choosing bio-fertilizer, and recommends alternative strategies of bio-fertilizers. On business development, management will expand the sales area in each district. Samples consist of 100 respondents, drawn from population of farmers in Simalungun district who know about bio-fertilizer. Respondents were determined using purposive and simple random sampling. The survey was conducted through direct interview. Management of BPAM has conducted the marketing mix of product strategy, pricing, distribution, and promotion, but does not know the effectiveness. A scientifically conducted study is necessary in problems for the expansion of sales areas to measure the marketing mix and its influence on the decision, satisfaction and customer loyalty as BPAM ideas for follow-up. This study shows that the overall hypothesis is acceptable, in this case, there is a significant influence on the product, distribution, and promotion of the decision; there is a significant influence on satisfaction of products and promotion; there is a significant influence on decision satisfaction, and there is a significant influence on decisions and satisfaction to loyalty. Main attributes that influence the selection of bio-fertilizers are quality of the product, promotion, and distribution in order to win market competition. Companies must provide clear information about the advantages and how to use the product on the product packaging. Companies need to approach consumers through farmers’ groups, to do direct promotion such as demonstration plots and free samples.     Keywords: marketing mix, decision, satisfaction, loyalt

Hubungan Dukungan Keluarga dengan Aktifitas Sehari-hari Pasien Gagal Ginjal Kronik yang Mengalami Hemodialisa di RSU Ipi Medan Tahun 2018

Gagal ginjal kronis merupakan suatu penyakit ginjal tahap akhir yang mengakibatkan gangguan fungsi ginjal yang bersifat irreversible dan menahun sehingga terjadinya penurunan kemampuan fungsi tubuh untuk mempertahankan metabolisme serta keseimbangan cairan dan elektrolit. Pasien gagal ginjal kronis akan mengalami kehilangan fungsi ginjal sampai 90% atau lebih, sehingga kemampuan tubuh untuk mempertahankan cairan dan elektorilit terganggu, sekresi menjadi tidak adequat dan fungsi hormonal terganggu sehingga mengakibatkan sindrom uremia atau azotemi (Rendy & Margareth, 2012 ; Parson, Toffelmire  & Valack, 2006).Jenis penelitian ini kuantitatif menggunakan desain korelasional dengan jenis rancangan penelitian cross sectional. Dimana jumlah populasi sebanyak 98 responden, metodepengambilan sampel probability samplingtehnik purposive sampling sampel, besar sampel ditetapkan menggunakan rumus slovin didapati responden penelitian ini sebanyak 79 penderita gagal ginjal kronik yang menjalani terapi hemodialisa di RSU Imelda Medan Tahun 2018. Pengumpulan data menggunakan Instrumen dukungan keluarga (Berlin Social Support Scale (BSSS)) sejumlah 16 pertanyaan dan aktifitas sehari-hari Curtin & Mapes (2005) : Cook & Jassal (2008) sejumlah 38 pertanyaan, Tehnik pengukuran pertanyaan masing-masing menggunakan skala Linkert dalam bentuk kuesioner tertutup. Pengolahan data mengguanakan analisa data univariat dan bivariatmenggunakan uji statistik parametrik yaitu uji pearson corelation (pearson product moment)  dengan p < 0.05, didapati hasil penelitian menunjukkan nilai probabilitas (p) untuk dukungan keluarga = 0.000, yang berarti ada hubungan secara signifikan dengan aktifitas sehari-hari (p<0.05). Hasil analisis diperoleh nilai correlation coefficient (r) = 0,835, menunjukkan hubungan sangat kuat dan berpola positif artinya semakin tinggi dukungan keluarga yang diterima maka aktifitas sehari-hari yang dimiliki pasien gagal ginjal kronis yang menjalani hemodialisa semakin bai

Perlindungan Hukum Bagi Para Pihak dalam Perjanjian Franchise

Seiring dengan perkembangan zaman, maka sistem yang sedang popular dan cenderung diminatioleh wirausahawan adalah cara berbisnis menggunakan sistemfanchise atau yang lebih dikenal dengan pemberian waralaba. Sistem franchise sebagai model pengembangan kemitraan bisnis telah membuktikan keberadaannya dalam perekonomian nasional karena menawarkan segudang peluang yang sangat besar kepada calon wirausahawan untuk memiliki dan mengembangkan usahanya dengan rasio keberhasilan yang tinggi. Walaupun perkembangannya sanagat mencolok sampai sekarang ini, akan tetapi industri waralaba masih tetap mempunyai ruang yang luas untuk berkembang dan akan menjadi bentuk dominan bisnis eceran di seluruh dunia. Kepastian hukum di dalam menerapkan sistem franchise di Indonesia adalah sebagai salah satu cara untuk memajukan bisnis wirausahawan merupakan hal yang mutlak, oleh karena itu segala hal mengenai konsep, format, proses dan produk frenchise tidak boleh luput atau terlepas dari aturan-aturan serta hukum yang berlaku di Indonesia sebagaimana permasalahan dalam penelitian ini, yaitu bagaimana pengaturan sistem franchise menurut hukum positif di Indonesia, keterkaitan sistem franchise dengan hak atas kekayaan intelektual lainnya seperti merek, hakcipta, paten, desain industri dan rahasia dagang, serta bagaimana perlindungan hukum bagi para pihak dalam perjanjian franchise

The Effect of Different Woods on the Quality of Smoked Catfish (Cryptoterus Bicirchis)

This research was intended to evaluate the effect of different woods on the quality ofsmoked catfish (Cryptoterus bicirchis). The fish weigthing ± 40 gram/fish was taken from thefisherman in Rokan Hilir. The fish was eviscerated and hot-smoked in smoke kiln with kandiswood (Garcinia xanthochymus), simpur wood (Dillenia sulfruticosa) and laban wood (Vitexpinnata). Smoked catfish was evaluated for sensory quality, phenol, acidity and pH. The resultshowed that the of smoked catfish smoked with kandis wood was the best in quality. Phenol,acidity and Ph value for the smoked catfish smoked with kandis wood was 6,30%, 3,51% and6,27 respectively; simpur wood was 3,68%, 2,19% and 6,40 respectively; and laban wood was3,99%, 2,36% and 6,48 respectivel